ESTRATEGIAS DE OPERACIÓN PARA EL FORTALECIMIENTO TURÍSTICO SOSTENIBLE DEL CENTRO TURÍSTICO MUSHILY, CHIGÜILPE, SANTO DOMINGO DE LOS TSÁCHILAS"

Abstract

The main objective of the research work on Tourism is to Design Operation Strategies for the Mushily Community T´sachila Project, Chigüilpe. Through a qualitative and quantitative approach study, applied. correlational in the data collection, population sampling, interview and observation using the survey information as part pf the techniques. Which were to elaborate with computer tools, being able to determine that the community is the first organism that diffuses the tourist offer linked to the sector of conservation tourism an cultural, with local media, onthe other hand. The proposal aims to demonstrate the hypothesis of improving the income of the community in a sustainable economic manner. The theoretical foundation based on the quality of life, the principal of sustainability, human and sustainable development. the general conclusión refers to the social analysis of the community in its environment to take advantage of its natural and cultural potential for tourist demand with a strategical plan compose about 9 strategies. The principal recommendation in the province of Santo Domingo de los Tsáchilas.